Bluegr Hotels & Resorts

MasterFold and Bluegr Hotels & Resorts

Minos Beach Art Hotel

Agios Nikolaos, Crete, Autumn 2025

It was a short trip, the kind that leaves a mark. An autumn morning flight to Agios Nikolaos, Crete and suddenly there we were: the Minos Beach Art Hotel, a landmark of waterfront hospitality since 1961 and today a proud member of the Bluegr Hotels & Resorts family. They welcomed us with the quiet confidence of a place that has nothing to prove. Bungalows and villas dissolving into the landscape. Gardens in full bloom. Sculpture scattered among trees and stone paths. Restaurants full of Cretan flavours.

And somewhere in all of it, in the rooms, at the reception, in the small, considered details, we found pieces of ourselves. Products we had made. Designed exclusively for Bluegr and brought to life by the creative vision of Brand Master.

A word before we begin: not everything you are about to see was waiting for us at Minos Beach that autumn morning. Some of these products belong to other Bluegr properties — Minos Palace Resort and Candia Park Village. Others came to life after our visit. This is less a tour of one hotel and more a portrait of an ongoing collaboration. A selection of what MasterFold has made for the Bluegr family, gathered in one place, with Minos Beach as our starting point. So let us take you through it. Old favourites and new arrivals, one product at a time.

Reception – A Beautiful Welcome

AirTag Holder

Part of our reception collection, chosen by Bluegr as a gift for travel agents during their international travels. A holder for the Apple AirTag crafted from two layers of recycled leather, finished with natural rope to secure it to a bag or suitcase. The logo is applied through embossing, with no inks used. A choice that promotes the ecological character of the piece while keeping the finish clean. The colour palette was matched carefully to the Bluegr brand identity.

Keycard & Keycard Holder

Wooden keycard in a calm neutral or a deep, dark black, accompanied by a keycard holder in a specially selected dark grey paper. The paper matters here: its texture prevents white creasing , keeping the finish intact from first touch to last. All information is applied through white hot stamping.

Luggage Tag

Light, discreet and made from standard writing paper, this luggage tag carries all the practical information a guest needs for a smooth check-in. Minimal in form, easy to attach to any bag or suitcase. A small object, but one that quietly signals the attention this group brings to every detail.

See the Luggage Tag

Seagrass Key Ring

Designed specifically for the bungalows and villas at Minos Beach, the accommodation that does not operate on an electronic keycard system. The key ring is built from a wooden base with a seagrass surface, bringing the spirit of the sea into the palm of a guest’s hand. Natural rope finishes it, in keeping with the ecological character of the wider Bluegr collection. To protect it and maintain visual consistency with the keycards, we created a matching key ring holder in the same spirit as the keycard holder.

See the Seagrass Key Ring

Room – The Soul of a Stay

DND Sign

On the doors of Bluegr rooms, guests find DND signs crafted from recycled leather in black. Flexible, lightweight, smooth to the touch. They sit naturally within the brand identity of the space and the rooms themselves. Waterproof, easy to hang and decorative. A detail that earns its place on every door.

Notepad

Inside the rooms, a generously sized A6 notepad in specially selected papers and vivid colours. Ideal for guests who still reach for a pen and just as likely to travel home as a small, unplanned souvenir.

See the Notepad

Wooden Messaging Sign

In place of the conventional paper messaging signs, the Bluegr team chose something that lasts. Wooden signs, 4 or 6mm thick, placed on towels and linens or hung from an elastic cord. Reusable, considerably more beautiful and a small but meaningful step away from single-use paper.

See the wooden messaging sign

Restaurant – Savour Cretan Cuisine

Cork Menu Covers

For the Amar and Mom restaurants at Minos Palace, the Bluegr team chose cork as the primary material for the menu covers in rich, grounded tones of deep blue and dark green. Metal screws allow interior pages to be changed with ease. A5 format, comfortable in the hand.

Coasters

Completing the restaurant set: coasters in recycled leather, in the same dark palette as the door hangers. A quiet continuity across spaces, materials, and moments.

Wellbeing – Moments of Renewal

Nao Brochure

The brochure presenting the philosophy and services of Nao is bound in a specially selected paper that carries the look and feel of leather, finished with a sewn spine. Tactile, warm and composed a fitting introduction to a space dedicated to restoration.

A First Chapter

Every product in this collection carries something of both of us. The Bluegr spirit of generous, authentic hospitality and the MasterFold commitment to making things well.
It has been years in the making and there is still so much ahead.

Thank you for following along. There is more to come.